About Morice.

Morice provides property valuation and advisory across all agricultural and horticultural land use types. We're also involved in forestry valuations and forest management, and all matters relating to the ETS.

For over 40 years we've been working with New Zealand farmers and forestry owners to value and advise on their properties' economics. Alongside these core services we also provide GIS land mapping, property research, feasibility and yield analysis, financial modelling, leasing arrangements and portfolio management.

Our team have a comprehensive and distinguished skill set that allows us to provide an unparalleled service. We meet the needs of our clients because we have an extensive background in the primary sector, and a thorough understanding of markets and industry trends within both a national and global context.

Morice Ltd has been run by brothers Greg and Mark since 2003 after their father Stuart Morice founded the company in 1976.

Valuation is in the blood of the Morice family with Greg and Mark being involved from an early age assisting Stuart on farm inspections. So it goes without saying, the Morice family are committed to the property valuation and advisory industry.

At Morice we carry out valuations of all agricultural, horticultural and lifestyle land types including sheep and beef, dairy, orchards, vineyards, cropping and forestry. Our team has a comprehensive and distinguished skill set that allows us to provide an unparalleled service. We meet the needs of our clients because we have an extensive background in the primary sector, and a thorough understanding of markets and industry trends within both a national and global context. All the valuations we carry out are done with the utmost of diligence, confidentiality and integrity to determine the most accurate market value of our clients' properties.

A key advantage of working with Morice is that we have complimentary skills in valuing and managing forestry land and tree crops. We provide our clients with support, advice and consultancy throughout the forest value chain and can assist with your ETS requirements. We work with clients across Hawke's Bay and throughout New Zealand. Our clients include farmers, private woodlot owners, large forestry companies, local authorities and Iwi.

When it comes to leasing land, it pays to get professional advice at every stage of the process. At Morice we've negotiated, set up and managed hundreds of land leasing scenarios from orchards to large sheep and cattle farms. We can manage initial consultations with the landowner and potential tenants, the running of the tender process for new leases, the negotiation and formation of contracts, and the ongoing management and review of rental values. We also offer services to assist with mediation, arbitration and dispute resolution.

Morice also provide a range of ancillary services to valuations for farms and forestry, working with the ETS, in land leasing and right across all aspects of rural property and land uses. As born and bred heartland New Zealanders, passionate about the primary sector, we're 100% dedicated to providing property valuation and advisory services to New Zealand's rural sector.

Greg Morice

B.Com.Ag (VFM) ANZIV SPINZ

Registered Valuer

Greg is tightly connected to the rural sector in Hawke’s Bay, having grown up on the family farm in the Dartmoor Valley, and then spending the majority of his professional life working closely with farmers.

Following in the family tradition, Greg studied Rural Valuation and Farm Management at Lincoln University.

After graduating early 1990’s, he and his wife Lorna moved to Taranaki to work for the Rural Bank, the perfect job to get involved in the primary sector after finishing university. Following this Greg and Lorna travelled overseas for nine months before returning to a family business then known as Morice & Associates.
Greg has been running the family business with his brother Mark since 2003. With vast experience in the pastoral farming space, he helps clients with leases, succession planning and a myriad of other property related issues.

A firm believer in work-life balance, Greg regularly makes time for mountain biking, motorbike riding, tramping, fishing, and catching up with good friends.

Mark Morice

B.Com.Ag (VFM) Dip.Fore., SPINZ, ANZIV, RMNZIF

Registered Valuer & Registered Forestry Consultant

As the only practising valuer in New Zealand holding dual registration in forestry and land valuation, Mark enjoys the challenge and diversity that comes with such a unique role.

Mark is a Director of Morice and the only practising valuer in New Zealand with dual registration in both forestry and land valuation. He holds a Bachelor of Commerce (Agriculture) from Lincoln University, a Postgraduate Diploma in Forestry from the University of Canterbury and has completed a Professional Masters paper on Forestry Valuation.

With a background that bridges both forestry and property valuation, Mark helps Morice provide specialist advice on tree crop, carbon, and forestry land. He’s a Senior Member of the Property Institute of New Zealand, an Associate of the New Zealand Institute of Valuers, and a Registered Member of the New Zealand Institute of Forestry, where he also sits on the Registration Board.

Mark enjoys mentoring the next generation of valuers—under his guidance, Morice has seen eight graduates through to registration, with more on the way.

Outside of work, Mark embraces the Hawke’s Bay lifestyle—fishing, diving, adventure riding, and hunting across New Zealand’s stunning landscapes.

Tiffany Leppien

Admin & Support

Tiff is the friendly face that keeps things humming at Morice — always ready with a smile and a helping hand for both the team and clients.

After completing a Commerce degree at Lincoln University, Tiff travelled overseas met and married Mark (better known around here as Morry) and together they settled in the small rural community of Puketapu, Hawke’s Bay. Quickly embraced by the close-knit community, Tiff raised their three children and built lifelong friendships along the way.

Her background includes a range of roles in the rural sector, with experience at Rissington Breedline, Focus Genetics, and as part of the genetics team on the Omega Lamb programme.

Tiff joined the family business in 2024 to support the growing team and has been an integral part of the friendly, down-to-earth Morice culture ever since. With her warm personality and strong connection to the rural community, she keeps the office running smoothly — and always with a smile.

Jodie Heiford

Admin & Support

Jodie joined the team in April 2026, bringing a strong background in administration across both the public and private sectors. She has worked in a diverse range of industries, including law, medical, and manufacturing.

Jodie enjoys being part of a family-run business, where a supportive team environment is clearly valued. Jodie appreciates the high standards and quality of work upheld at Morice, along with the sense of pride the team takes in what they do, while still sharing the occasional laugh. She also enjoys the challenge of learning new terminology and expanding her knowledge.
Having recently purchased a parcel of land on Bluff Hill, Jodie loves being close to family, the convenience of nearby shops, the beautiful Hawke’s Bay weather, and the village atmosphere of Ahuriri, not to mention the easy downhill commute to work.
Outside of work, Jodie enjoys arts and crafts, oil painting, gardening, listening to music, and spending time with her best friend and companion, Layla a much-loved Labrador/Alsatian cross.

Lochy Stratton

BLPM (Rural)

Valuer

Lochy enjoys working with people and loves getting out and about. He’d heard good things about the degree at Lincoln so decided to study Land and Property Management specialising in Rural Valuation.

Originally from his family’s sheep and beef station in Taihape, Lochy is a key part of our valuation team, helping clients with ETS work, forestry valuations, and other rural property matters as he works towards becoming a Registered Valuer.

After studying Land and Property Management (Rural Valuation) at Lincoln University, Lochy joined Morice full-time in 2023, following a summer placement with the team.

He grew up fencing, working with stock, and driving tractors — so he brings plenty of practical rural know-how to his role.

Outside of work, you’ll find Lochy making the most of the Hawke’s Bay lifestyle — playing golf with mates, trail riding, or back home in Taihape helping on the farm.

Lochy’s easy-going nature and solid rural grounding make him a great fit for the Morice team.

Harry Lowry

B.Com.Ag, GDipRuralVal

Valuer

Fresh out of Lincoln University after completing his B Comm Ag plus a post Graduate Diploma in Valuation, Harry works closely with our Registered Valuers as he works towards his own Registration in 2028.

Growing up on Kiwitahi, his family’s Romney Stud on the western shores of Lake Taupo, Harry developed a deep connection to the land from a very early age, and he always saw himself going on to work in the rural sector.

“Working at Morice gives me a good mix of working indoors and outside and being in Hawke’s Bay there’s a huge variety of property types. The people here are ‘pretty bloody good’ and I’m really building on what I learned at uni.”

Harry boarded at Lindisfarne with many family connections in the Bay, and not being a fan of big cities he loves the relaxed vibe here.

On the weekends he loves his hunting and fishing or just catching up with good mates.

Henry Woelders

BLPM Rural & Urban

Valuer

Hailing from Amberley in North Canterbury, Henry grew up in a small rural community.

His father owns a trucking business with a largely farmer customer base, and this opened opportunities to work on a large-scale dairy farm in Culverden, and later on a 1,200 hectare sheep and beef station in Waikaia, Southland.

His passion for the rural sector blossomed in these environments which ultimately led him to complete a double-major at Lincoln University – a Bachelor in Land and Property Management plus a degree in Rural and Urban Valuation.

After a summer holiday stint in 2023/24 at Morice, Henry joined the team full-time in 2025.

As part of his journey toward Registration, he works closely with the Directors – Greg mentoring and supporting him in in the pastoral sector, and Mark with ETS mapping and forestry.

“Moving to the Bay felt pretty natural, it’s like the Canterbury of the North. Hawke’s Bay has such a diverse range of property types which keeps it really interesting. Morice is a tight-knit team, and while we work really hard, weekends are weekends.”

Henry loves his outdoor pursuits especially mountain biking at Te Mata Peak. As a Cantabrian he learned to ski as a youngster and recently enjoyed a winter ski trip to Japan.

Give us a call today

Morice are one of New Zealand’s leading independent valuers of rural property. Give us a call today 06 835 3682.

Call Morice +64 6 835 3682